Comp24, a packaging consultant and producer of prototypes for marketers in the cosmetics and personal care, as well as other industries, has adopted a new logo and brand identity system to more fully reflect its capabilities and the services it provides. According to Ken Wasserman, Comp24 president, the color, dimension and point-the-way dynamics of the new logo project the company’s comprehensive nature and experience, which “helps marketers take new packaging from initial rough sketches to market in less time, with less aggravation and expense.”